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Rule 7: Write good headings.
     
Learn It!

Guess how people now find instructions when they need them? They Google what they want!

For example, if you got assigned to write a real printer install manual, you would include this heading: How to Print on an Envelope. Good technical writers put labels, or headings before each procedure they write. When a user asks Google how to do that task, your heading and numbered steps show up in the search results.

What headings bring to communication
They break up long rolls of text (which no one reads). They act like signs on a highway that point out things of interest. They focus you, the writer, to only discuss that subject.

Insert frequent headings into any writing you do: e-mails, reports, proposals. Label each separate topic or task with an identifying heading. Headings allow your reader to find what he or she wants.

Heading Rules

1. Keep them short. Never go over one line.
2. Never end a heading with any punctuation mark.
3. Do not use the ampersand (&) in a heading—or anywhere else. Always spell out the word 'and.'
4. Either capitalize only the first word of a heading or
5. Capitalize all words EXCEPT articles ( a, an, the) prepositions ( in, to , of, into, on, onto) and the conjunction and.




Tip

Use more headings in other types of writing, too: business letters, reports, proposals, articles, assessments.



Like signs, headings tell the reader what comes next.


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